One of the first pieces of advice you’ll hear as an entrepreneur is “you need a team”. While I am a big advocate of operating in your zone of brilliance right from the start, battling your overwhelm with more team members is not always the answer. Adding people to your team costs money (and time). You want to make sure that you are getting the most from your investment.
Staffing is one of the biggest expenses of a solo business. If you can get this right, you can get more done, decrease your overwhelm and increase your profits.
Is solo biz hacking only for geeks? No, in fact, making business decisions based on data and experimentation is actually just plain good management. At it’s core, solo biz hacking is systematically looking at each part of your business and planning, small incremental improvements based on results.
At first, that might seem like a lot of work. And, it may seem pretty far removed from your mission, but the time invested up front will be returned multiple times with better systems and increased profits for your business.
Here are three reasons why you should start solo-hacking your business:
Imagine what your business will be like when you make systematic changes to your business based on results not just intuition (which, by the way, it almost always wrong). You’ll grow and make more money. What are you waiting for? Get started today.
Every day there seems to be a new story of a startup gone big. A bright young coder has an idea, goes to an “incubator”, becomes a “unicorn”, and has a company worth $1 billion. That story has become the modern American Dream.
Of course, even in the startup world where there are plenty of investors and resources for emerging tech companies, your chances of becoming a unicorn are about 1.28%
Still, if you look at what the unicorns have in common, you’ll see that they are very focused on data and growth. This is called growth hacking. Even aspiring unicorn tech companies use the growth hacking framework to make data driven decisions to help them make more profit quickly.
A hacker is someone who is more concerned with achieving an objective than following a prescribed process. In other words, hackers care more about what needs to get done than how it should get done. As a result, hackers often come up with innovative ways to get things done.
Solo Biz Hacking goes beyond just doing things “differently”, it focuses you on measuring the success of your experiments and doing what works. As a slow biz hacker you’ll know what’s working in your business and what isn’t. Because you’ll be tweaking based on data, your business will be growing.
Instead of spending hours each day wondering what to do next and wallowing in the what-if’s and overwhelmed with choices, you’ll be clear. And, clarity is the enemy of overwhelm. You don’t need to be a tech start up to make this happen. You just need to have a commitment to the three tenets of Solo Biz Hacking
The three steps to the solo business hacking process are:
Do – simply get out there and try something. Don’t wait for it to be perfect. Ship.
Measure – figure out what success would be for you. Is it number of sales? An increased open rate?
Learn – take the lessons you’ve learned, tweak your process and start over.
Most solo business owners do not do these three things on a regular basis. if you incorporate them into your business, you’ll start to see growth – because you’ll be planning for it.