The Strange Solution to Your Facebook Ad Audience Targeting Problem

Just like you, I used to always feel just a touch of fear and trepidation when I pushed the “go” button on my Facebook ads.

After all, sometimes the ads worked REALLY well for me… and other time, well…it seems like I was just giving my money to Facebook for no reason at all.

And, I really feel bad for solopreneurs who are wasting money on ads that don’t work. Money that could be going toward improving your skills or growing your team.

But, you know what? Audience targeting doesn’t have to be that hard.

One day when I was getting ready to place another ad, I was talking with Jasper about your YouTube videos and how he uses YouTube title searches to get an instant read on what people are looking for.

So I used the Google keywords tool the next time I ran ads. And, you know what? My click through rate and relevancy (how well Facebook thinks the ad matches the target audience) jumped. And, my lead cost went down. Yay!

Hmmm…. I see why this process would work – did I just get lucky? So, I tried again. And, got some good results again.

Since then, I’ve been tweaking this process and have come up with a way to really effectively use Google and Facebook together.

I outline it in one of my Solo Biz Hacks. You can grab it here for just $7 (or you can pick up a subscription for $7 a month and get a new hack every week).

If you are interested, I would pick this up soon. I’m rotating the hacks I’m offering as single hacks each week. If you wait I don’t know if this will be available or not.

MythBusters and Your Latest Business Idea

One of my favorite TV shows is MythBusters.  In each episode, two teams of nerdy stunt scientists create “experiments” to prove or disprove urban legends, things that happened in movies, etc.

I love to watch Adam, Jamie and the team as they creatively devise ways of testing their theories.  Over the past 15 seasons, they have done over 2,500 experiments.  The experiments generally have two parts.

The first part is trying to directly replicate the myth.  Then, the team tweaks the experiment to make it work if it didn’t work the first time. Really good stuff.

What if you took a MythBusters approach to your marketing?   If your inbox is like mine, it is full of new ideas and new tactics to try.  And, often my eyes are bigger than my stomach when it comes to trying them all out. Sound familiar?

What if instead of just going after every single shiny object, you took some time to experiment and determine if the strategy would be a good fit? What if, instead of giving up when the strategy didn’t work at first, you tweak the experiment to make it work?  What if, instead of carrying on after it is clear that the experiment failed, you moved on to the next thing.

It would be very powerful, wouldn’t it?   Need help?  I am doing some market research for the development of future Solo Biz Hacks and would love to talk with you about your idea (for a business, for a new project, for a new class). I can help line you up with the resources you need to test your idea out. I call it an Idea Spark session.
I also still have a  few extra copies of Pat Flynn’s book “Will It Fly?” to give away to the next few people who schedule their idea spark session with me. Sign up here.

You’re Fired!

For those of you who have known me for a while… this story will probably surprise you.

I have a reputation for being very “nice and helpful”. One time, I had to be very mean to a client. It was for her own good though.

I fired her.

Sabrina (name changed to protect her privacy) hired me to “set her up” as a coach. I created her website, I wrote her e-mails, we set up a marketing plan. All good. Except, the very next week, she had a new idea… so we started over.

Two weeks later, she wasn’t making sales (she actually hadn’t made any offers), so we changed again, and again, and again. Finally, I had “set her up” 7 times, in 7 different niches.

Finally, I fired her. Yes, she paid me for doing and re-doing her platform, but she wasn’t getting results because she couldn’t sit still. (She thanked me later for firing her because it helped her to settle on something… which she still does to this day!).

I am not really the firing type, but I just couldn’t stand to see her waste her money (even if I was the beneficiary of her indecision).

Since then, I’ve honed my skills in helping people really “see” where their ideas can go. And, instead of just jumping in, we can model what the project will look like, and what (and how long), it will take to see success. I see my client’s ideas as sparks, I provide the tinder to make fire.

This weekend, I read Pat Flynn’s new book, “Will It Fly?”. It is all about making sure your idea is sound before you waste too much time and energy chasing an idea that was never meant to be. I liked the book so much I ordered 7 copies!

Do you have an idea for a business? For a new class, for a new e-book? I would love to talk with you about it. I am really good at providing resources (tinder) to help it catch fire. Talking to you will help me create the solo biz bites and solo biz hacks that are useful. To thank you for your time, I’ll send a copy of Pat Flynn’s book to the first 7 people who book a time to talk with me.

Here’s the link: https://solobizhacker.com/ideaspark

The Secret to Super Bowl Ad Success

Did you watch last night’s big game? I didn’t. Despite my efforts to learn to love football in high school and college, I never have been able to get into it. I used to watch the Super Bowl *just* for the ads, but now I don’t have to do that any more since the ads are available online in advance.

According to Google, leaking your ad in advance of the Super Bowl will create buzz in advance and make the ad more effective overall. By the time the Super Bowl aired on Sunday, the top ads already had 166M views on YouTube.

So, if I’m such a football hater, why am I writing about the Super Bowl ads. I’m writing because there is a lesson to be learned here. People need to see something 12 – 15 times before it sinks in. Why not give people a sneak peek of what you are planning before the actual event. If you are running a webinar, do a few clips in advance and send them to your list. If you are planning a big launch, show your work. Let people see the launch in development. When you get around to launching, the trust will be built because your prospects will feel like they already
know you and what the launch is about.

For more really interesting marketing tips from Google – click here!

Check out our weekly Solo Biz Hacks to grow your business one week at a time. (HINT: wait until tomorrow to buy – we have a surprise for you!)

Why Marketing is Like Basketball

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In this episode of Solo Biz Bites Meredith & Jasper discuss how marketers can improve their success in much the same way as basketball players improve theirs. Its all to do with spending more time on the less sexy parts of their profession, apparently!

Pick The Right People to Help You (via Time Traders Club)

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In today’s Solo Biz Bite Meredith and Jasper discuss the importance of picking good people to have on your team, who can give you good advice. They also discuss Time Traders Club as a way of finding those people and using the platform to be able to try out different people until you find the right person for you, as a solopreneur.

Build Your DREAM Solo Business: Part 5 – Mold

In honor of Martin Luther King Day we are doing a DREAM themed Solo Biz Bite week – 5 steps to creating your dream business –
D = Define; R = Refine; E = Execute; A = Amplify; M = Mold.

In the first video we looked at the importance of Defining what you are going to do as a business before you take any steps to actually put a plan into action. In the second video we look at the steps you need to take to Refine that idea; we looked at how to Execute the plan; Amplify to a wider audience, and in the final part we see how to create a Mold for your business where you can replicate the process to expand your operation to something larger than yourself.

Build Your DREAM Solo Business: Part 4 – Amplify

In honor of Martin Luther King Day we are doing a DREAM themed Solo Biz Bite week – 5 steps to creating your dream business –
D = Define; R = Refine; E = Execute; A = Amplify; M = Mold.

In the first video we looked at the importance of Defining what you are going to do as a business before you take any steps to actually put a plan into action. In the second video we look at the steps you need to take to Refine that idea; we looked at how to Execute the plan – and in todays video we look at Amplifying your business – getting the word out to a wider audience.

Build Your DREAM Solo Business: Part 3 – Execute (Your Plan)

In honor of Martin Luther King Day we are doing a DREAM themed Solo Biz Bite week – 5 steps to creating your dream business –
D = Define; R = Refine; E = Execute; A = Amplify; M = Mold.

In the first video we looked at the importance of Defining what you are going to do as a business before you take any steps to actually put a plan into action. In the second video we look at the steps you need to take to refine that idea. In today’s video we look at how to execute the plan once you have one, while not getting distracted. The trick is in setting goals and tracking progress.

Build Your DREAM Solo Business – Part 2 – Refine

In honor of Martin Luther King Day we are doing a DREAM themed Solo Biz Bite week – 5 steps to creating your dream business –
D = Define; R = Refine; E = Execute; A = Amplify; M = Mold.

In the first video we looked at the importance of Defining what you are going to do as a business before you take any steps to actually put a plan into action. In this second video we look at the steps you need to take to refine that idea. Following the Lean Startup model, it is about making sure you know what people want before building out your actual offering – and it will save you a lot of wasted time, energy and money.