The Secret to Super Bowl Ad Success

Did you watch last night’s big game? I didn’t. Despite my efforts to learn to love football in high school and college, I never have been able to get into it. I used to watch the Super Bowl *just* for the ads, but now I don’t have to do that any more since the ads are available online in advance.

According to Google, leaking your ad in advance of the Super Bowl will create buzz in advance and make the ad more effective overall. By the time the Super Bowl aired on Sunday, the top ads already had 166M views on YouTube.

So, if I’m such a football hater, why am I writing about the Super Bowl ads. I’m writing because there is a lesson to be learned here. People need to see something 12 – 15 times before it sinks in. Why not give people a sneak peek of what you are planning before the actual event. If you are running a webinar, do a few clips in advance and send them to your list. If you are planning a big launch, show your work. Let people see the launch in development. When you get around to launching, the trust will be built because your prospects will feel like they already
know you and what the launch is about.

For more really interesting marketing tips from Google – click here!

Check out our weekly Solo Biz Hacks to grow your business one week at a time. (HINT: wait until tomorrow to buy – we have a surprise for you!)

Why Marketing is Like Basketball

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In this episode of Solo Biz Bites Meredith & Jasper discuss how marketers can improve their success in much the same way as basketball players improve theirs. Its all to do with spending more time on the less sexy parts of their profession, apparently!

Pick The Right People to Help You (via Time Traders Club)

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In today’s Solo Biz Bite Meredith and Jasper discuss the importance of picking good people to have on your team, who can give you good advice. They also discuss Time Traders Club as a way of finding those people and using the platform to be able to try out different people until you find the right person for you, as a solopreneur.

Build Your DREAM Solo Business: Part 5 – Mold

In honor of Martin Luther King Day we are doing a DREAM themed Solo Biz Bite week – 5 steps to creating your dream business –
D = Define; R = Refine; E = Execute; A = Amplify; M = Mold.

In the first video we looked at the importance of Defining what you are going to do as a business before you take any steps to actually put a plan into action. In the second video we look at the steps you need to take to Refine that idea; we looked at how to Execute the plan; Amplify to a wider audience, and in the final part we see how to create a Mold for your business where you can replicate the process to expand your operation to something larger than yourself.

Build Your DREAM Solo Business: Part 4 – Amplify

In honor of Martin Luther King Day we are doing a DREAM themed Solo Biz Bite week – 5 steps to creating your dream business –
D = Define; R = Refine; E = Execute; A = Amplify; M = Mold.

In the first video we looked at the importance of Defining what you are going to do as a business before you take any steps to actually put a plan into action. In the second video we look at the steps you need to take to Refine that idea; we looked at how to Execute the plan – and in todays video we look at Amplifying your business – getting the word out to a wider audience.

Build Your DREAM Solo Business: Part 3 – Execute (Your Plan)

In honor of Martin Luther King Day we are doing a DREAM themed Solo Biz Bite week – 5 steps to creating your dream business –
D = Define; R = Refine; E = Execute; A = Amplify; M = Mold.

In the first video we looked at the importance of Defining what you are going to do as a business before you take any steps to actually put a plan into action. In the second video we look at the steps you need to take to refine that idea. In today’s video we look at how to execute the plan once you have one, while not getting distracted. The trick is in setting goals and tracking progress.

Build Your DREAM Solo Business – Part 2 – Refine

In honor of Martin Luther King Day we are doing a DREAM themed Solo Biz Bite week – 5 steps to creating your dream business –
D = Define; R = Refine; E = Execute; A = Amplify; M = Mold.

In the first video we looked at the importance of Defining what you are going to do as a business before you take any steps to actually put a plan into action. In this second video we look at the steps you need to take to refine that idea. Following the Lean Startup model, it is about making sure you know what people want before building out your actual offering – and it will save you a lot of wasted time, energy and money.

Build Your DREAM Solo Business: Part 1 – Define

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In honor of Martin Luther King Day we are doing a DREAM themed Solo Biz Bite week – 5 steps to creating your dream business –
D = Define; R = Refine; E = Execute; A = Amplify; M = Mold.

In this first part we look at the importance of defining what you are going to do as a business before you take any steps to actually put a plan into action. You need to define what you want this creation to do for YOU in order that you don’t spend time and effort building something only to find that it falls flat.

Twitter Video: More Than 6 Seconds…

Do you remember Vine? Vine was a way to create quick 6 second snippets of video and put them on Twitter. I sort of thought of it as the Haiku of online video marketing. What could you really convey in a tiny amount of time. They say that a picture is worth a thousand words and the tiny Vines did manage to convey a lot.

But… I still felt like Vine wasn’t worth it to me because it took me too much time and effort to pare down my message to its very barest essentials.

Twitter has given us some breathing room!

Twitter now allows 30 second videos. And… good news for you, very few people are using them yet. So, your mini-masterpieces will really grab some eyeballs.

If you are a big twitter user – this is big news.

For right now, the twitter video app is available on Android and iPhone. The nice thing about it is that it includes an editor, so you can shoot and then only include the good parts 🙂 You can create videos from your phone, or upload them from your hard drive. So, it is possible to use the same video you use for Twitter, on YouTube, Facebook, etc.

And the best news of all is that Twitter is reporting that the engagement with videos is about 2.5% greater than regular posts.

Here are a few quick ideas from Twitter on how to use Twitter videos in your business.

  1. Use video to help people get to know, like and trust you.
  2. Show how your product or service helps people. For coaches, or people with products that are harder to “show” – include testimonials and referrals.
  3. Create a video that tells a story. Your video should have a beginning, middle and an end rather than being a straight sales pitch.
  4. Make them entertaining. Can you make your audience laugh?
  5. Include higher profile people. Can you include quick interviews at an event? Or even portions of your podcast?

Watch TV commercials to give yourself some ideas. The length is about the same.

Want step by step instructions on how to include videos on your Twitter feed, check out this excellent post on Twitter Video from Buffer.

What Jeff Galloway Taught Me About Business

I ran a marathon once. If you have actually ever met me – this is more surprising than it sounds. As a round, middle aged lady, I don’t exactly fit the “marathon runner” mold.

And, the marathon took me almost 7 hours to complete. So, one might say I didn’t exactly “run” the marathon – I ran and walked and ran and walked… and that is the whole point. But, I took 6 months, I trained and I did it. And, I like the experience so much, I went on to complete a century (100 mile) bike ride and a triathlon. So, if I can do it, ANYONE can 🙂

I owe my first marathon experience to Jeff Galloway.

Jeff Galloway teaches people how to run marathons. His method has even fast runners taking walk breaks every so often. If your body gets breaks, you run faster when you are running. The “real” runners would run 9 minutes and rest 1. Beginners would run a minute then walk a minute. I never got past beginner – but I finished.

The same principle works when you are trying to get things done. When I try to hammer out 15 blog posts all at once, I get tired, I get distracted, the siren of Facebook calls my name.

When I set a timer for 30 minutes, I work much harder knowing my time is limited. My favorite app for managing this is Pomodone – http://pomodoneapp.com/ – it connects to both Asana and ToDoist – so I can pull tasks in, work on them and check them off.

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At the end of each of my running breaks, I really looked forward to talking with the other people in my group. I met a lot very interesting people from Coast Guard officers, to nuns to reality stars while training. It was worth running for the 60 second long conversation breaks. When I’m working, I look forward to 5 minutes with Facebook or Google. Or, just having the opportunity to get up, stretch my legs and make myself some hot chocolate. And, I find I get a lot more done.

Do you use a timer when you work? What method works best for you? Reply and let me know.