Sales is a numbers game. As a marketer, who failed high school math once, that does NOT make me happy. But it IS true.
Fortunately for me, and all the other college algebra drop outs out there, the math is pretty easy.
The more people you get into your funnel, the more sales you make.
But, it is slightly more complicated than that (but just a little). The more effort put into the front end (traffic, e-mail sign ups), will have a much greater effect on your profit than boosting your conversion rate overall. If you want to see how this all works mathematically check out my blog post
450 people visit your teleseminar squeeze page
150 sign up for your teleseminar
30 attend your teleseminar
6 end up purchasing your $100 product ($600 profit)
900 people visit your teleseminar squeeze page
300 sign up for your teleseminar
60 attend your teleseminar
12 end up purchasing your $100 product ($1200 profit)
Double the numbers in the beginning, can double your profits. But, it gets even better. The more people you have on your list, the more sales you’ll make every time (if you provide value and keep them opening your e-mails (link to open rate post).
So, time spent getting more traffic and building your list is well worth it.