Sheila Galligans’s reason for wanting to start her own business is a common story you see with a lot of solopreneurs. Her mom was in hospital and she needed the flexibility to be able to visit her mom on a regular basis – AND earn a living at the same time – a level of flexibility that just wasn’t available as an employee.
When Sheila put together an organizing event and earned $2000, all while sitting with her mother in her hospital room, even her mother thought she might be onto something.
Sheila went on to have a fair bit of success with her business, Go Big Global, where she organized telesummits for people. However, the problem was that the success was not consistent enough to be sustainable and she ended up having to take part-time work again.
One of the main reasons she couldn’t maintain the success she had, as she admitted during her first coaching session with us, was that she got completely caught up with, and overwhelmed by, the nitty gritty of her business. She would obsess over the detail of everything. Nothing could go out until it was perfect. And she felt she should be doing all this “stuff” that eventually just made her grind to a halt.
She has a passion to be successful and now has a new incarnation of her business where she helps people get guest spots on people’s podcasts. It is a great idea and has huge potential, and, because of sheer tenacity, Sheila is the perfect person to run such a business.
BUT – even in our first discussions with her, she was making the same mistakes. She was obsessing about getting a lead page up in her Lead Pages account. She was obsessing over her website and was outlining all these pages and content, articles and who knows what.
Now – don’t read this as a failing on Sheila’s part. This is a problem that many many solopreneurs find themselves in. It is so easy to get attracted – and distracted – by shiny objects we think are vital to our success.
They aren’t. They are success killers – especially at the early stages of a business.
What is vital to your success? Paying clients.
You can have the fanciest website in the whole world, but without a client success story and case study you are never going to build enough trust to a point where people will be confident enough to part with their money.
You start with the people you know – you get one or two clients by going out and physically talking to people – you work out your processes in terms of creating a successful outcome for those clients – you create case studies from those and you get those clients to give you a testimonial. Until that is done, there is no point in funnels, optins, social media, and whatever shiny object you can add to that list. By all means have a website – but make it really basic and simple – have a homepage that outlines who and what you help with, and an ‘about me’ page that sets out why you are the perfect person to help them. That’s it.
In our first coaching session we got Sheila to abandon almost everything she was doing – and getting overwhelmed by – and we got her to start making phone calls to people she knows – and tracking her results. Within two weeks of our coaching call she messaged us to say she had just landed her three clients at $600 a piece, plus another in process.
Not only has she created a whole lot of awareness and interest in her new business, she is now getting paid clients – AND she is no longer obsessing over stuff that, at this stage, really doesn’t matter. Needless to say, she is a happy bunny right now!
Sheila admits herself that she couldn’t do this without coaching. It is an investment – there is no doubt – but that investment will repay you many times over, just from avoiding the wasted time, effort and money that so many solopreneurs experience through years of trial and error. [Here’s Sheila’s simple one page website]
If you have that dream – make the investment – and save yourself a whole load of missteps and heartache.
My name is Meredith Eisenberg - the solo biz hacker - I love to scour the internet for new strategies and ideas - and then experiment to see which ideas really work. For the past 8 years, I’ve been helping clients overcome the overwhelm, stop spinning their wheels and create 6 figure and multiple 6 figure businesses based on their expertise. I love to learn and hold multiple online marketing certifications my most recent is the internationally recognized Online Marketing Manager certification.
Web Reality Show Participants – Karen Boise