Category Archives for Partners

The First of Our Panel of Experts

We are very excited to announce the first five of our core group of experts for our ESCAPE Plan Web Show! We certainly don’t know it all and we want our web show participants to get they help THEY need to make their business a success! We will be announcing more guest experts very soon, but here are the first half of the dream team:

Michele Scism – Sales
We know we needed an expert in sales. The vast majority of solopreneurs struggle with the sales part of what they do. Who better to help our Show Guests than Michele Scism. We have known – and coached – with Michele ourselves for  long time and she is probably one of the main reasons we are doing what we do and how we do it!

Owner of DecisiveMinds.com, she is a third generation entrepreneur and expert in online and offline marketing, pricing, revenue projection, sales, team building and much more. Her mantra she learned from her father – “You don’t own a REAL business unless you can go on vacation and it still makes money.”

Jena Rodriguez – Branding
Jena is one of Michele’s greatest successes and is now a master Brand, Business and Brave Strategist and founder of Brave Masters, Inc. Her commitment is to boosting brand clarity, by helping business owners how to capitalize on their “natural” abilities and package and price their greatest strengths so that they can create a money-making, world-changing brand.

Over the last decade as an entrepreneur, Jena has learned that the ONE thing needed to reach one’s fullest potential in life and in business is BRAVE. Being brave is about saying YES without evidence, moving through fear, and being uncomfortable yet doing it anyways! By getting her BRAVE on, Jena was able to move from charging $89/hour to generating over $1.2 million in revenue over the last four and a half years – and helping her clients do the same! Check her out at www.bravemasters.com!

Joan Pelzer – Social Media
Joan is a Femfessional and force to be reckoned with – our greatest memory is podcasting live on her show from the foyer of a live event we were both attending in Houston – that was fun! Joan’s expertise is ocial media and online engagement with clients ranging from entrepreneurs and small businesses, to a UN-based NGO. She is a dynamic connector with the innate ability to identify, articulate and deploy strategies to optimize a brand.

Ellen Finkelstein – Speaking/Webinars
Ellen is a long term collaborator of ours – we have been guest experts on each other’s webinars many a time! One passion of hers is to help entrepreneurs use presentations and webinars to reach more people. In her business, Change The World Marketing, she uses her experience to help others create client-attracting websites, grow their lists, create products, and deliver powerful webinars. For us, she is providing expertise and help for those who looking to present in person as a speaker, or online via a webinar (Webinars play a big part in the process we teach business owners).

Carol Verity – Websites/SEO
Carol has been helping her clients “Get” digital for over 20 years. She began her digital journey way back when the internet first took hold and ever since she has been designing and building websites, teaching social media and content marketing and generally immersing herself in all the technologies that help us do business on-line.

Her business, We Get Digital, based in London UK, has gained a solid reputation in web design & build and she recently pioneered “SocialSEO”, a blend of Social Media and SEO that really helps businesses climb up the search engine listings.

Interested in getting help from us and our dream team? Check out the application page to see exactly who we are looking for. Remember, there are only 3 places per season, so if you think this might be for you, fill out the application and let’s talk!

How To Find Promotional Partners

Over the past almost 9 years, I have worked with some of the top names in the coaching world. These are people with BIG lists. And, they all built these lists by creating joint venture (or promotional) partnerships.

The part that is hard for those of us who aren’t yet “rock stars” in our niche – is finding people who are open to partnering with us. You might be asking…

Where are these people who can grow my business?
Click here to discover the best places to find JV partners. (HINT: you can find them everywhere – you just need to learn how to look.)

P.S. Potential JV partners can be found everywhere, you just need to know where to look and how to tell if they are open to a joint venture with you.

Click here for the hottest places to find JV partners in your niche

Play with the Big Guys (even if you are still a small fry)

Are you struggling to get your list past that first hundred or first thousand? It *is* hard to make a name for yourself when nobody knows who you are yet. Having an online business is good because you can attract clients from around the world – but it is also hard because there are so many other people out there clamboring for attention.

And, sometimes it seems like you are barging into a party where everyone already knows each other. It seems like everyone works as a group – promoting one big guru after another.

How do you get a turn?

Imagine what it would be like if the big group of gurus was promoting YOU! Your opt in numbers constantly growing. Would that be amazing?

This is one of the reasons we love marketing online – getting this type of exposure is possible. And, when you are recommended by someone else – your prospects come to you already trusting that you can provide a solution.

So… the question we get asked a lot is – how do I get people to trust me and recommend me if I’m just starting out?

It actually isn’t as hard as it seems. It is a matter of having the the right approach.

Watch this video that explains how to get potential partners to say yes – even if you are a newbie.

P.S. This video has really great information – and includes how NOT to approach potential partners. I wish I had seen it when I was just starting out.

The Counterintuitive Lesson From Interviewing 100 Entrepreneurs (Free Webinar)

Is there something missing on your path to success?  You work very hard and yet your business is not where you think it should be?  You keep chasing the next “big thing” but it eludes you?

Are you maybe looking for the wrong solution?   Probably.

Last year, we interviewed over 100 entrepreneurs who started successful businesses.  Some were seasoned veterans making multiple six figures, others were just starting out.   All of the owners counted their businesses as a success.

As we did the interviews, we noticed a common thread that ran through the stories.

It was this…

No solopreneur really can make it on their own.  Each of the entrepreneurs we talked to really struggled in their business – until they got help.  And, they were surprised at how willing people were to share their knowledge and expertise.    Often, just talking with someone else who knows a bit more than you do in a particular area, can give you that one “swap” (exchange of knowledge) you need to succeed.

Our interviewees, said the first connection often led to more meetings and ideas for quick and meaningful swaps.  Once the ball got rolling, growth and profit came quickly.

We would like to show you how to start the “success avalanche” in your business.  It starts by making a commitment to making six simple swaps.

In our webinar on 4/6, we’ll reveal our formula for finding the mentors and guidance you need to make the swaps you need to know to not waste time chasing down the wrong path.

Click here to register for the webinar.  Try to attend live if you can – I will be giving away some prizes that I think you’ll really like!

How to Solo Hack when you become a duo (or more)

Congratulations! You have moved beyond the lone ranger stage and taken a partner into your business. This can be a great move. You’ll now have two people working in the business instead of just one. Having a business partner is a great way to insure the success of your business.

Can you still solo hack your way to success if you are now a duo business. Absolutely.

Here are some ways to make your partnership more successful:

Clear Communication Communication is important when you are a solopreneur. It becomes absolutely critical when you are working with a partner. You need to make sure that you are on the same page as to where the business is going and how it will get there. Schedule check ins often. Make sure both partners are involved in evaluating the results of your solo hacking experiments.

Leveraging Strengths Generally, the best partner is the one that shares your vision, but has different strengths. Create a division of labor that is well communicated and that leverages your individual strengths.

Accountability Accountability is one of the keys to making any business partnership work. Make sure that you each know what your role is in the company and set up regular reporting meeting to make sure that you are both on track with your goals.

Legal Getting the legal part of a partnership correct from the beginning is very important. You want to allocate parts of the company based on each partner’s true contribution. It rarely works out to be 50/50. Take a good hard look at what each person is doing and create something that is fair to both partners. Create a sysetm where you review the partnership on a regular basis as the business changes.

If you keep the lines of communication open, and strive to be fair to both partners, you should be able to grow your business even more quickly because you have the strengths of two people to leverage instead of just one.