Crowdsourced Coaching: How Do I Choose A Niche?

Q: How do you narrow down and target your ideal client when you love people and can see yourself serving in a lot of niches within your industry?  (Holly – ESL Teacher)

From Wally Barr

Niche should be selected based on need and value. It will allow you to realize maximum results. Your service provides a value. That value is different to different people. Where is the most value (monetary) located? A lawyer or a physician that is not getting clients because of a language barrier will out a higher value on your service. The value of a lost client is higher to them. This is just an example. These high-value clients can also be niched with services. For the physician example, writing instructions or follow up care would be much needed. To expand this idea, a class instructing the staff in basic language needs would be a niche.

From Meg Manke, Culture & Leadership Strategist, Senior Partner at Rose Group International

The real challenge is to know what kind of work you like best. What energizes you? Keep a short journal for 20 business days. At the end of each day write down how you feel; it should be a quick entry. “I am exhausted”, “I feel accomplished”, “I kicked ass today!”. Along with that entry jot down with which group you worked. Once the 20 days are up- go back and tally up distress days and eustress days and which group brings on which feelings more often. So, what’s the result? 

At the end of the day, you are most successful at what you love and nothing says “I love it” or “I hate it” like your feelings at 5 pm. 
Have any other advice for Holly?  Leave it for her in the comments to this post!

About the Author Meredith Eisenberg

My name is Meredith Eisenberg - the solo biz hacker - I love to scour the internet for new strategies and ideas - and then experiment to see which ideas really work. For the past 8 years, I’ve been helping clients overcome the overwhelm, stop spinning their wheels and create 6 figure and multiple 6 figure businesses based on their expertise. I love to learn and hold multiple online marketing certifications my most recent is the internationally recognized Online Marketing Manager certification.

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