Q: How do you narrow down and target your ideal client when you love people and can see yourself serving in a lot of niches within your industry? (Holly – ESL Teacher)
From Wally Barr
Niche should be selected based on need and value. It will allow you to realize maximum results. Your service provides a value. That value is different to different people. Where is the most value (monetary) located? A lawyer or a physician that is not getting clients because of a language barrier will out a higher value on your service. The value of a lost client is higher to them. This is just an example. These high-value clients can also be niched with services. For the physician example, writing instructions or follow up care would be much needed. To expand this idea, a class instructing the staff in basic language needs would be a niche.
From Meg Manke, Culture & Leadership Strategist, Senior Partner at Rose Group International
At the end of the day, you are most successful at what you love and nothing says “I love it” or “I hate it” like your feelings at 5 pm.Â