Category Archives for How To

[Active Campaign] Encouraging Engagement in Emails

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In this video Meredith shows you how to use the conditional waiting time settings in your automated sequences to encourage readers to click a link or reply to the email. Essentially it means offering some kind of reward for doing so.

[Active Campaign] Creating Conditional Content in Emails

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A useful way to segment an audience is by creating conditional content – ie. content specific to a particular group on your email list – often associated with particular tags. eg. People with TAG 1 see content A; people with TAG 2 see content B etc. Meredith Eisenberg of https://SoloBizHacker.com shows you how to create conditional content in Active Campaign.

[Active Campaign] Using Goals to Take Someone Out of an Email Sequence

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Meredith shows you how to use goals in Active Campaign to take people out of an email sales sequence once they have purchased the product. There’s nothing more annoying to a customer than keep getting emails trying to sell them the product they have just purchased – it makes it really feel that you are not paying them any attention!