Uh oh… it has happened AGAIN… Facebook has changed its algorithm again affecting thousands of solo businesses who have invested SERIOUS time and money into building up their pages.
A few years ago, Facebook was really pushing business pages. Now they are essentially not going to show content from those pages unless you’ve paid for that post to be shown. This is really crazy making – its a total turnaround from what they were doing. People built their business models around organic Facebook reach.
Some of the people in our community have noticed a 90% drop in the engagement rate. Posts are just not getting through… at all.
I’m getting really strange sense of deja vu here… In the 10 years I’ve been online, I’ve noticed that big changes like these are one of the two things that are certain in online marketing. You cannot depend on building an audience in Facebook (or Google or YouTube) because at the end of the day, those audiences don’t belong to you and can be taken away in an instant.
The key to success is creating a list that 100% belongs to you. The easiest way to do that is through building your email list. The people who sign up for the list belong to you. You can download them onto a spreadsheet if you want to – they don’t belong to a third party.
To build you list, you need a solid lead magnet to convince people to sign up for your list. Not sure where to get started with that?
Feeling a bit stuck with your opt-in? Talk about it in our Solo Biz Hacker Facebook group. There are lots of friendly people there to help out.