Is your business fading away right before your very eyes?

Sometimes it’s hard to see when your business branding needs a refresh. You are working on your business day in and day out so it can be tough to notice when things aren’t working exactly as well as they should.

If you are working your proven strategy, but it’s not doing as well as you think it should…. it might be time for a Know, Like and Trust Audit.

The Know, Like and Trust Audit – is a quick check of your website, social media, emails etc to make sure they are still as relevant now as they were when your business started. Here are some questions to ask yourself:

Know

• Visibility Check: Are potential clients able to find you easily? Are you consistently visible across multiple platforms?
• Questions to Ask:
  • Is my website easy to find and navigate?
  • Am I regularly publishing content that highlights my expertise and values?
  • Do I engage in guest blogging, podcasts, or webinars to reach a broader audience?
  • Are my SEO efforts paying off in terms of organic search visibility?

Like

• Building Likability:
  • Authenticity and Engagement: How well do you connect on a personal level with your audience?
  • Questions to Ask:
    • Do I respond to comments and messages promptly?
    • Am I sharing behind-the-scenes content to humanize my brand?
    • Are my stories and posts relatable and engaging for my audience?
    • Do I present my personal journey and values in a way that resonates with my audience?

Trust

• Establishing Trust:
  • Consistency and Proof: Are you consistently delivering on your promises and showcasing your credibility?
  • Questions to Ask:
    • Do I have a regular content schedule to keep my audience engaged?
    • Am I leveraging testimonials, case studies, and reviews to build credibility?
    • Is there transparency in my business practices, pricing, and policies?
    • Do I regularly demonstrate my expertise through detailed guides, webinars, and Q&A sessions?

Putting it All Together

Synergy of KLT:

Holistic Approach: How well are these elements working together to build a cohesive brand strategy?

Questions to Ask:

Am I maintaining a balance between showing up, engaging authentically, and proving my expertise?

Are there any weak points in my KLT strategy that I need to address?

How can I better integrate these elements to strengthen my overall brand presence?

Two Final Tips

Working your way through these questions will help you to consistently grow your business by building know, like and trust with your clients and customers. Here are two tips to help you get better results:
1. Get a second set of eyes. It is easy to miss things when you are constantly “in the weeds” of your own business. Currently, Solo Biz Hacker is offering complimentary business audits based on these questions. You can sign up for one here.

2. Rinse and repeat. Your cilents and your business are constantly changing. Adding this audit to your quarterly plan will help you make great progress in your business.