In the Spotlight today is Caitlin Harris who is a Strategic Business Consultant who helps service-focused small businesses leverage technology and enhance customer experience so that they can scale their business confidently.

Caitlin has worked with various industries, including retail storefronts and online business owners, all of whom value customer service highly. So if you are feeling overwhelmed and stuck doing everything manually and it is hindering your growth and affecting your personal life, then this will be well worth a listen!

Caitlin specializes in creating unique personal touch points along the customer journey, which allows business owners to provide excellent customer service at scale through automation.

As an example of her work she describes how she created automations that send personalized messages based on the type of booking made at an RV Park, including a suggested packing list based on the type of booking purchased. It is those kind of touches that customers notice and appreciate, and will have them coming back.

Caitlin also provides an AI Brand Blueprint that aims to guide businesses in effectively using AI tools, which can save a business a lot of manual work time when taught to use these tools properly.

Her business accelerator days offer clients an eight hour period to really get to know how she can help them improve their customer experience through simple CRM-based automations.

If you would like to find out more about Caitlin and the services she offers, you can connect with her on LinkedIn or visit her website at lighthousebcs.org