Today I am talking to Chris Latam, who runs the Fire For Effect Digital Marketing Agency. Chris has an interesting story. I’m always fascinated how people get to do what they are doing. For example, I was working as a field archaeologist in Phoenix until the financial crash in 2008, when the archaeology work dried up and I had to fall back on some web design and marketing skills I learned while running a previous business.

Chris has an interesting path into the digital marketing world, from the US military, followed by earning a BSE in Chemical Engineering and an MBA Technology Management and he starts by explaining that path to becoming a digital marketing solopreneur.

Even though Fire For Effect Marketing also does lead generation through LinkedIn, it is for a different target audience than ours.

Chris shared insights on the website development process and team structure, highlighting the challenges of managing a remote team and multiple projects.

The discussion also addressed the transition to virtual communication in business, noting that 90% of Chris’s business is now conducted via video chats, and the need to adapt to online practices post-Covid.

Finally, the importance of follow-up in business conversations was emphasized, with a focus on building relationships through consistent communication.

If you are need of Video Marketing, SEO, PPC, Web Design, Social Media Management, or help with chatbots, Chris is your man. You can find out more about Chris and the services he offers by connecting with him on LinkedIn or by visiting his website at fireforeffectffe.com.