Welcome to another of our Audio Spotlights where today I am talking to Ralph Cerullo, Sales and Leadership Expert for Sales Debut, who teach business leaders a systematic approach to opening, progressing, and closing deals. We start our conversation off with what it is that people most struggle with when it comes to sales.

The fundamental activities of any business boil down to either buying or selling something, which is a core aspect of business that many individuals may overlook.

Ralph suggests that sales professionals need to accept their roles and be proud of contributing to the sales function, indicating a shift in mindset that is necessary for success in sales.

He always encourages participants to approach sales with the mindset of genuinely wanting to help the prospect achieve their goals, rather than just selling a product. You have to think about what is in it for the prospective buyer.

Ralph offers some very helpful advice to all those business owners who might struggle when it comes to the “selling” part of how they can help their clients. It is well worth a listen!

If you would like to find out more about Ralph and Sales Debut, you can connect with him on LinkedIn and all the usual social media platforms, or visit his website at salesdebut.com