In the Spotlight today is Stefani Havel, who is a sales and communication strategist who provides sales training, leadership development and consulting services to businesses and organizations nationwide to drive growth & increase revenue.

Stefani has 25 years of experience in corporate America, primarily in sales and leadership within the mortgage and finance sector, and she started selling at the age of six, influenced by her entrepreneurial family background. 

In 2023, Stefani’s job was eliminated, prompting her to leverage her extensive experience to start her own company, the Sales Strategy Network. 

Stefani highlights the challenges faced by small to medium-sized companies that may lack a training department and have new leaders or managers who are struggling despite being good salespeople. 

For example, Stefani mentioned that one of her clients, a moving company owner, had been in business for 19 years but struggled with closing deals due to competition on price. After working together, her client’s business increased by 1500% and she had not lost any deals since implementing the new communication strategies.

Stefani emphasized the importance of business owners asking clients what is important to them – ie. their client, referring to the common customer mindset of ‘what’s in it for me’. 

Stefani loves helping with the challenges small to mid-sized companies face, particularly in employee retention and the need for improved communication within their organizations. This is crucial for maintaining a happy and collaborative workforce, which ultimately impacts sales and operations. 

It is an interesting conversation, and well worth a listen if sales and communication are among your particular challenges.

If you want to find out more about Stefani and her work, you can connect with her on LinkedIn, or visit her website at www.stefanihavel.com