Tag Archives for " Active Campaign "

[Active Campaign] Segmenting Your Email List

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In this video Meredith shows you how to discover specific segments of your audience using the segmenting tricks available in Active Campaign. Clever stuff! And very useful.

[Active Campaign] Encouraging Engagement in Emails

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In this video Meredith shows you how to use the conditional waiting time settings in your automated sequences to encourage readers to click a link or reply to the email. Essentially it means offering some kind of reward for doing so.

[Active Campaign] Creating Conditional Content in Emails

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A useful way to segment an audience is by creating conditional content – ie. content specific to a particular group on your email list – often associated with particular tags. eg. People with TAG 1 see content A; people with TAG 2 see content B etc. Meredith Eisenberg of https://SoloBizHacker.com shows you how to create conditional content in Active Campaign.