Our second participant in our ESCAPE Plan Web Reality Show is Karen Boise. Karen is a board certified life coach who specializes in helping late bloomers create a new life for themselves.
Karen is in the early stages of her business she calls Compelling Exploration. She has been working full time for the last four years for a community college as an academic coach, working with codering students who are working in intensive, immersive bootcamps.
Even though she loves her job, she realized that she wanted to work with people in all types of transitions, and especially late bloomers. Karen, herself, describes herself as a late bloomer, having found out what she really wanted to do in her late forties. For her, it was at that point where she says the whole world changed for her.
What excites her about starting her own business is that it will give her the opportunity to work with people all over the world, not just in her current town of residence – Albuquerque, New Mexico. She is attracted to the lifestyle of the solopreneur, being able to work anywhere, from her computer, and being able to have destination workshops in different parts of the world.
It will also give her the flexibility to juggle other aspects of her life. She describes herself as a sandwich generation-er, with a husband and 14 year old son at one end of the spectrum it is important for her to be able to spend the time with him during those formative years between 14 and 18 – and being able to care for her mother who has Alzheimers at the other.
In our first session with Karen she outlined where she had got to in her business and that she had talked to everyone she knows about what she was planning, and even had two people who had signed up to try out her coaching so she could hone her processes with them.
The main thing that concerned her was that although she had talked to a lot of people about what she was doing, very few of those conversations had led to people wanting to sign up for coaching. However, where she acknowledged she struggled was in ‘asking’ people to sign up. She worried that asking was an imposition – and that she was uncomfortable ‘asking’ people. However, as any sales trainer will tell you, half the reason why people don’t get sales is because they don’t ask for them.
This is a problem a lot of solopreneurs have. Karen is certainly not alone in that. The trick is to turn that thought process around and rather than seeing ‘asking’ for the sale as imposing on the prospect, instead see it as an offer of help to the prospect. Especially in life coaching. The prospect is seeking help – otherwise they wouldn’t be having the conversation in the first place. The coach can offer them a way that the prospect can get the help they need – that way includes getting paid, of course – and the client needs to pay in order to have ‘skin in the game’ – otherwise they won’t value it, and as soon as the going gets tough they will just stop doing it, because they lose nothing by doing so.
When it comes to finding potential client prospects, the problem with anyone who is looking to change their life, it is all in the timing – they don’t need help until they need it. But talking to people helps in that it puts the idea of getting coaching help into their minds, and if the person Karen is talking to knows someone who is going through a transition, then they will be able to refer that person to Karen as a known source of help.
The big problem solopreneurs face, and coaches especially, when they first start out it having the proof that they can help the person in need. Without a case study or two they are never going to persuade enough people to sign on to make the business viable. It will be a constant struggle to get new clients.
The way we help people in the early stages of their business allows our clients to overcome these problems, get the initial paying clients they need to validate their processes and gain those all important first case studies. Because, without those, reaching out to the wider world will be a waste of time and effort.
My name is Meredith Eisenberg - the solo biz hacker - I love to scour the internet for new strategies and ideas - and then experiment to see which ideas really work. For the past 8 years, I’ve been helping clients overcome the overwhelm, stop spinning their wheels and create 6 figure and multiple 6 figure businesses based on their expertise. I love to learn and hold multiple online marketing certifications my most recent is the internationally recognized Online Marketing Manager certification.