Assign a 'primary' menu

Category Archives for Video

Why Marketing is Like Basketball

.

In this episode of Solo Biz Bites Meredith & Jasper discuss how marketers can improve their success in much the same way as basketball players improve theirs. Its all to do with spending more time on the less sexy parts of their profession, apparently!

Pick The Right People to Help You (via Time Traders Club)

Share

.

In today’s Solo Biz Bite Meredith and Jasper discuss the importance of picking good people to have on your team, who can give you good advice. They also discuss Time Traders Club as a way of finding those people and using the platform to be able to try out different people until you find the right person for you, as a solopreneur.

Build Your DREAM Solo Business: Part 5 – Mold

Shares

In honor of Martin Luther King Day we are doing a DREAM themed Solo Biz Bite week – 5 steps to creating your dream business –
D = Define; R = Refine; E = Execute; A = Amplify; M = Mold.

In the first video we looked at the importance of Defining what you are going to do as a business before you take any steps to actually put a plan into action. In the second video we look at the steps you need to take to Refine that idea; we looked at how to Execute the plan; Amplify to a wider audience, and in the final part we see how to create a Mold for your business where you can replicate the process to expand your operation to something larger than yourself.

Build Your DREAM Solo Business: Part 4 – Amplify

Shares

In honor of Martin Luther King Day we are doing a DREAM themed Solo Biz Bite week – 5 steps to creating your dream business –
D = Define; R = Refine; E = Execute; A = Amplify; M = Mold.

In the first video we looked at the importance of Defining what you are going to do as a business before you take any steps to actually put a plan into action. In the second video we look at the steps you need to take to Refine that idea; we looked at how to Execute the plan – and in todays video we look at Amplifying your business – getting the word out to a wider audience.

Build Your DREAM Solo Business: Part 3 – Execute (Your Plan)

Share

In honor of Martin Luther King Day we are doing a DREAM themed Solo Biz Bite week – 5 steps to creating your dream business –
D = Define; R = Refine; E = Execute; A = Amplify; M = Mold.

In the first video we looked at the importance of Defining what you are going to do as a business before you take any steps to actually put a plan into action. In the second video we look at the steps you need to take to refine that idea. In today’s video we look at how to execute the plan once you have one, while not getting distracted. The trick is in setting goals and tracking progress.

Build Your DREAM Solo Business – Part 2 – Refine

Shares

In honor of Martin Luther King Day we are doing a DREAM themed Solo Biz Bite week – 5 steps to creating your dream business –
D = Define; R = Refine; E = Execute; A = Amplify; M = Mold.

In the first video we looked at the importance of Defining what you are going to do as a business before you take any steps to actually put a plan into action. In this second video we look at the steps you need to take to refine that idea. Following the Lean Startup model, it is about making sure you know what people want before building out your actual offering – and it will save you a lot of wasted time, energy and money.

Twitter Video: More Than 6 Seconds…

Do you remember Vine? Vine was a way to create quick 6 second snippets of video and put them on Twitter. I sort of thought of it as the Haiku of online video marketing. What could you really convey in a tiny amount of time. They say that a picture is worth a thousand words and the tiny Vines did manage to convey a lot.

But… I still felt like Vine wasn’t worth it to me because it took me too much time and effort to pare down my message to its very barest essentials.

Twitter has given us some breathing room!

Twitter now allows 30 second videos. And… good news for you, very few people are using them yet. So, your mini-masterpieces will really grab some eyeballs.

If you are a big twitter user – this is big news.

For right now, the twitter video app is available on Android and iPhone. The nice thing about it is that it includes an editor, so you can shoot and then only include the good parts 🙂 You can create videos from your phone, or upload them from your hard drive. So, it is possible to use the same video you use for Twitter, on YouTube, Facebook, etc.

And the best news of all is that Twitter is reporting that the engagement with videos is about 2.5% greater than regular posts.

Here are a few quick ideas from Twitter on how to use Twitter videos in your business.

  1. Use video to help people get to know, like and trust you.
  2. Show how your product or service helps people. For coaches, or people with products that are harder to “show” – include testimonials and referrals.
  3. Create a video that tells a story. Your video should have a beginning, middle and an end rather than being a straight sales pitch.
  4. Make them entertaining. Can you make your audience laugh?
  5. Include higher profile people. Can you include quick interviews at an event? Or even portions of your podcast?

Watch TV commercials to give yourself some ideas. The length is about the same.

Want step by step instructions on how to include videos on your Twitter feed, check out this excellent post on Twitter Video from Buffer.