Last Friday, I was very surprised to land in a traffic jam. Firstly, I don’t live in a very traffic-prone town and since the beginning of the pandemic there just honestly haven’t been that many folks out and about. I was running late – so I got very frustrated.
Can you relate? Being stuck in traffic (or in a long, socially distanced grocery store line) is beyond frustrating. It is like your life is in a deep freeze – you aren’t moving and there is nothing you can do about it.
You are trapped.
And, it is often the smallest of things that cause traffic roll to a stop and stay there. A tire rolls off the road, someone gets in a fender bender. In New Mexico, too much rain can cause a gigantic traffic snarl.
It’s a lot like your business.
If everything goes smoothly then your business hums along with no issues. Life is good. But, one thing goes wrong and all of a sudden – you are stressed and wondering how you are going to get all those to dos and deliverables done and still have time to put the kids to bed.
Generally tho, there is one core task that is the critical to the survival of your business. One ball that you can’t afford to drop.
For one business, that might be following up with people on Facebook to book discovery calls.
Over the past decade of supporting online business owners, I’ve noticed that businesses start to fail when the business owners stop being committed to their basic money making task.
It usually unfolds like this…
You get a big client or two or three. In order to service the clients, you let the marketing go… but then when the job is over, there is nobody in your pipeline and your business suffers.
So, then you decide that you need to outsource something to someone else…
This is where you’re going to have to decide what you outsource or offload to someone else. When you do that you need to make sure that you are not offloading your main money making tasks – the things that need to get done.
Automation, as well as outsourcing, can help you move out of the traffic jam. Click here to sign up for a free funnel audit and find out how you can use Active Campaign to take more off of your plate.