Yes, election season is getting into high gear all across the United States. And, I am starting to get some campaign messages. That’s fine.
They are in Spanish. I don’t speak Spanish.
Just because I live in Albuquerque, does not mean I speak Spanish. So, all of that time and money you’ve just spent sending me materials I can’t understand or use was just wasted on me.
Yes, you say, but isn’t Albuquerque in New Mexico? And don’t most people here speak Spanish.
Yes, but… with the advent of big data and targeting, there is no excuse.
Using Facebook and Google Adwords, you can easily create audience segments so that the people who are getting your message are people who want to hear it.
You’ll spend less money and waste less time by reaching the right people.
Want to learn how to do it? I created a Solo Biz Hack where I show you how to combine the power of Facebook and AdWords to send your ads to exactly the people who need what you have to offer. Check it out here.
I got an interesting question today from Jennifer, she wanted to know if she could generate enough traffic to her website to fill her event without paying for traffic.
Well, the answer is yes, you can. Paid ads will get you there faster with less work. Especially if they are well targeted and you are really tapping into what your audience wants.
But, when you are just starting out, you have more time than money. The long way might be the best way.
Over the past month or so, we have doubled traffic to both our Time Traders Club and Solo Biz Hack sites by creating our own mini syndication network.
Once we set this up, we found that we were getting over 5 times as many views on every piece of content we created.
This isn’t an easy strategy (though a lot of the time is in the initial set up), and it takes time to work, but it does work. (So, obviously, you need to start this a month or two before your event).
Want a step by step guide on how we put it together? We made a solo-biz hack for you. You can grab it for just $7 (or subscribe and get a new hack each week for $7 a month).
As always, grab this quickly if you want it. I’m rotating the hacks that are available for individual purchase each month. So, why not grab this now while you are thinking about it.
Just like you, I used to always feel just a touch of fear and trepidation when I pushed the “go” button on my Facebook ads.
After all, sometimes the ads worked REALLY well for me… and other time, well…it seems like I was just giving my money to Facebook for no reason at all.
And, I really feel bad for solopreneurs who are wasting money on ads that don’t work. Money that could be going toward improving your skills or growing your team.
But, you know what? Audience targeting doesn’t have to be that hard.
One day when I was getting ready to place another ad, I was talking with Jasper about your YouTube videos and how he uses YouTube title searches to get an instant read on what people are looking for.
So I used the Google keywords tool the next time I ran ads. And, you know what? My click through rate and relevancy (how well Facebook thinks the ad matches the target audience) jumped. And, my lead cost went down. Yay!
Hmmm…. I see why this process would work – did I just get lucky? So, I tried again. And, got some good results again.
Since then, I’ve been tweaking this process and have come up with a way to really effectively use Google and Facebook together.
If you are interested, I would pick this up soon. I’m rotating the hacks I’m offering as single hacks each week. If you wait I don’t know if this will be available or not.