Yes, election season is getting into high gear all across the United States. And, I am starting to get some campaign messages. That’s fine.
They are in Spanish. I don’t speak Spanish.
Just because I live in Albuquerque, does not mean I speak Spanish. So, all of that time and money you’ve just spent sending me materials I can’t understand or use was just wasted on me.
Yes, you say, but isn’t Albuquerque in New Mexico? And don’t most people here speak Spanish.
Yes, but… with the advent of big data and targeting, there is no excuse.
Using Facebook and Google Adwords, you can easily create audience segments so that the people who are getting your message are people who want to hear it.
You’ll spend less money and waste less time by reaching the right people.
Want to learn how to do it? I created a Solo Biz Hack where I show you how to combine the power of Facebook and AdWords to send your ads to exactly the people who need what you have to offer. Check it out here.