May 2

May 2, 2023

Hey there, Solo Biz Hackers! If you’re like me, you love helping people and selling your products and services online. But there’s one thing that can really mess with your mojo: spam bots. They’re like those annoying party crashers who won’t leave and keep eating all the snacks. And let’s face it, none of us want those uninvited guests on our website.

Recently, I had several clients on Active Campaign who were having trouble with spam bots. They kept subscribing to their sites and causing problems with deliverability. Not cool, bots. Not cool. But fear not, my fellow non-techies, I’m here to share some tips on how to keep those pesky bots out of your site.

Tip 1: Add a Captcha

A captcha is a simple test that can help determine whether a user is human or a bot. Adding a captcha to your opt-in forms can prevent spam bots from subscribing to your site. It’s like asking them to solve a riddle before they can enter the party. Not all bots will be stopped by this, but it can definitely help reduce the number of unwanted guests.

Tip 2: Clean Your List Regularly

It’s important to regularly clean your email list to remove any inactive or fake email addresses. This can help reduce the number of spam bots on your list and improve deliverability. When you have a clean list, your emails are more likely to make it to your subscribers’ inboxes instead of getting lost in the spam folder.

Tip 3: Use Double Opt-In

Double opt-in is a process where subscribers have to confirm their email address before they’re added to your list. This can help prevent bots from subscribing because they don’t have access to the email address they’re using to sign up. Plus, it ensures that your subscribers actually want to receive your emails, which can improve engagement and deliverability.

In conclusion, spam bots can be a real pain in the you-know-what. But with a few simple steps, you can keep them out of your website and improve your email deliverability. Adding a captcha, regularly cleaning your list, and using double opt-in can all help reduce the number of spam bots on your list. So let’s keep those uninvited guests out of our party and focus on serving our awesome customers.

About the author 

Meredith Eisenberg

Meredith Eisenberg - CoFounder and lead solo biz hacker - I love to scour the internet for new strategies and ideas - and then experiment to see which ideas really work. I am tech nerd when it comes to marketing!

For the past 15 years, I have been helping entrepreneurs tame the tech overwhelm and create businesses that works for them. From basic strategy to simplifying funnels, to building relationships, I’ve done it all.

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