In this video Meredith shows you how to discover specific segments of your audience using the segmenting tricks available in Active Campaign. Clever stuff! And very useful.
In this video Meredith shows you how to use the conditional waiting time settings in your automated sequences to encourage readers to click a link or reply to the email. Essentially it means offering some kind of reward for doing so.
Do you remember middle school? My biggest memory of that time is going to school dances and waiting for someone to ask me to dance. I’m probably giving away my age here a bit. When I was in middle school, you just didn’t go dance, you had to wait for a boy to ask you.
Most of them really didn’t want to be there, much less ask any of the girls on to the dance floor, so we waited… and waited… and most of us never were picked.
I used to wonder if my email messages felt like that sometimes. I would spend a lot of time crafting the perfect message, but nobody would ever open them! What a waste. Over the years, I made peace with the fact that a 20-30% open rate is actually good in most industries AND through some experimentation, learned a few tricks to increase my open rate. As more people opened my emails, more people signed up for webinars and in the end, more people bought programs. Even a small increase at the beginning of your funnel can make a big difference in your business?
Want me to share my tips for increasing your open rate? OK, here goes…
Your subject line is key. Even the most finely crafted email won’t help you, if it isn’t opened. You should be spending as much time on the headline as the rest of the message. For more hints on headlines, check out our latest solo biz hack – Headline Headstarts.
Keep track. Ideally, you would be split testing your messages (this week’s solo biz hack shows you how). But, that can be overwhelming at the beginning. Instead, make a simple spreadsheet of subject, time sent, list sent to. See which headlines and which times of the day do the best.
Focus on the From. People tend to open emails that come from real people. Even if the return address needs to be clientcare@XXXXXX.com – have the from address be from a person -or from a person at a company (example: meredith @ Time Traders.
If you’ve got something cool inside let people know. People are more likely to open emails with [PDF] or [VIDEO] because they know there is something valuable inside.
Want even more tips? Check out this week’s Solo Biz Hack.
To your business success,
When it comes to e-mail, are you totally flummoxed? Do most of the people on your list either share your last name or work at your last job?
Or… if the list is humming along nicely, are you wondering why nobody ever buys when you send out an e-mail?
Yep, have been in your shoes. I had an e-mail list that was stuck at the same small number for 5 years. While I’m incredibly that the core list has stuck around through several permutations of my business (thank you!) – I knew that my list needed to get bigger to get the traction I needed to succeed.
Luckily, I have an amazing coach, who is also an elite Time Traders member, who helped me put together a plan. In the past year, using Michele’s plan, my list has grown from hundreds to thousands (welcome – I’m glad you are here!).
Here’s what I was doing wrong:
I didn’t have a plan to regularly grow my list. I was doing “things” but it wasn’t tied into a strategy.
I was targeting the wrong people.
And the biggie,
I didn’t have the right sequences set up to keep my customers happy.
And, even though I help people with email marketing. I needed to set aside time to really look at what I was doing and make the appropriate changes.
It turns out, Michele is doing a webinar on the email sequences you need in your business on March 3 at 1pm Central. If any of this sounds like you, I suggest you register. Here’s the link.