Yes, election season is getting into high gear all across the United States. And, I am starting to get some campaign messages. That’s fine.
They are in Spanish. I don’t speak Spanish.
Just because I live in Albuquerque, does not mean I speak Spanish. So, all of that time and money you’ve just spent sending me materials I can’t understand or use was just wasted on me.
Yes, you say, but isn’t Albuquerque in New Mexico? And don’t most people here speak Spanish.
Yes, but… with the advent of big data and targeting, there is no excuse.
Using Facebook and Google Adwords, you can easily create audience segments so that the people who are getting your message are people who want to hear it.
You’ll spend less money and waste less time by reaching the right people.
Want to learn how to do it? I created a Solo Biz Hack where I show you how to combine the power of Facebook and AdWords to send your ads to exactly the people who need what you have to offer. Check it out here.
Just like you, I used to always feel just a touch of fear and trepidation when I pushed the “go” button on my Facebook ads.
After all, sometimes the ads worked REALLY well for me… and other time, well…it seems like I was just giving my money to Facebook for no reason at all.
And, I really feel bad for solopreneurs who are wasting money on ads that don’t work. Money that could be going toward improving your skills or growing your team.
But, you know what? Audience targeting doesn’t have to be that hard.
One day when I was getting ready to place another ad, I was talking with Jasper about your YouTube videos and how he uses YouTube title searches to get an instant read on what people are looking for.
So I used the Google keywords tool the next time I ran ads. And, you know what? My click through rate and relevancy (how well Facebook thinks the ad matches the target audience) jumped. And, my lead cost went down. Yay!
Hmmm…. I see why this process would work – did I just get lucky? So, I tried again. And, got some good results again.
Since then, I’ve been tweaking this process and have come up with a way to really effectively use Google and Facebook together.
If you are interested, I would pick this up soon. I’m rotating the hacks I’m offering as single hacks each week. If you wait I don’t know if this will be available or not.