In this video Meredith shows you how to discover specific segments of your audience using the segmenting tricks available in Active Campaign. Clever stuff! And very useful.
In this video Meredith shows you how to use the conditional waiting time settings in your automated sequences to encourage readers to click a link or reply to the email. Essentially it means offering some kind of reward for doing so.
A useful way to segment an audience is by creating conditional content – ie. content specific to a particular group on your email list – often associated with particular tags. eg. People with TAG 1 see content A; people with TAG 2 see content B etc. Meredith Eisenberg of https://SoloBizHacker.com shows you how to create conditional content in Active Campaign.
Meredith shows you how to use goals in Active Campaign to take people out of an email sales sequence once they have purchased the product. There’s nothing more annoying to a customer than keep getting emails trying to sell them the product they have just purchased – it makes it really feel that you are not paying them any attention!
In the first video we looked at the importance of Defining what you are going to do as a business before you take any steps to actually put a plan into action. In this second video we look at the steps you need to take to refine that idea. Following the Lean Startup model, it is about making sure you know what people want before building out your actual offering – and it will save you a lot of wasted time, energy and money.