“Don’t fear the man who knows 1,000 techniques. But fear the man that has practiced one technique 1,000 times.”

-Bruce Lee

He might as well have been talking about online business. 

Have you noticed how there’s always another trend popping up? 

One day, it’s Amazon. The other, it’s building your own online marketing agency. Then, it’s back to ecommerce. Next, it’s cryptocurrency. Then, it’s something else.  (And, if you are a curious little squirrel like me, you feel a *huge* need to check everything out…)

And, the problem with that is all of a sudden everyone else is following the hot new trend too – and you aren’t sure who does what – exactly – any more…

Yes, you are the leader of your community and you want to get out and ahead of what’s working — but on the other hand, if you keep following the trends, you risk being a flip-flopper.

Now, here’s the problem with flip flopping. 

It’s basically the version of you knowing 1,000 techniques instead of having practiced one for 1,000 times. (See the quote at the beginning of this blog post)

So, why is that a bad thing?

The customers won’t trust you when you try to teach or do any of the 1,000 skills you know because they can feel it in their bones you haven’t put in the time to master any single one of them.  

You’ve confused them… and a confused mind never buys… This is not the path to sales or business growh.

OK… so what would it be like to take the opposite position and truly hone your craft?

Imagine someone who keeps mastering their one technique… and sticking with it. These are the few everyone sees as reliable and seasoned.

Not because they know everything.

But because they know how to do one thing very, very well. In the case of Solo Biz Hackers, that ONE thing is Email Marketing with Active Campaign.

What is your one thing?

When I bring this up with clients, the pushback I get is their “thing” is not the bleeding edge any more and that is isn’t worth doing. Nothing could be further from the truth.

For example, do you think SEO really is out of fashion? Not at all. 

However, most marketers don’t pay much attention to it because right now it’s not the hottest, latest thing. But is it reasonable to assume that people who have been eating and breathing SEO for the past 10 years have no lack of customers who come to them cash in hand, ready to pay the price they name? Of course.

The key is…

Mastering your field.

One who is consistent and doesn’t bend to every new trend popping up.

So the next time you see a huge trend popping up on the horizon… don’t get tempted to abandon the steady ship you’re on right now. 

Instead, see how you can leverage this new trend… within your current field.

That way you don’t turn into yet another “flip flopping expert” while at the same time you stay relevant according to current events.

And if you think a new trend has absolutely nothing to do with you, ignore it.

Oh and by the way, if you think you don’t know what your field is yet… just commit to one thing, it doesn’t even matter that much what exactly it is. Choose what you like best. And master it. 

It’s counterintuitive… but it’s the fastest way for you to build a life-changing business.

So, again… what is your ONE thing… Leave your answer in the comments and let’s support each other!