I remember it like it was yesterday. I was working as a Public Information Officer near Washington DC and I had just spent 6 weeks planning a recycling carnival. There would be clowns! Face painting! We would recycle bikes, paper, eye glasses, cell phones!
I had done my homework and lined up press coverage for the event. I had commitments from the Washington Post, the local news channel, the local paper.
It really rained that day so nobody came (not even the clowns!) and
An airplane crashed in the Potomac River – so we got no coverage.
6 months of my life wasted. Ugghh! I was totally crushed.
Have you ever felt like that? You work HARD and it just doesn’t turn out. You write the sales page, promote the event and nobody shows up.
Fortunately, life does do-overs.
I did the same event the next year and it won a national award. I built on my previous work – and lucked out a bit (i.e. the weather was much better and there were no crashing planes).
When your marketing campaigns don’t work, don’t start with a whole new product. Build on what you have! Why waste the work that you’ve already done?
And make sure that you have the information you need to make your project a success. We think solo biz hacks is a great place to get that info. Check it out here https://timetradersclub.thrivecart.com/solo-biz-hacks/
My name is Meredith Eisenberg - the solo biz hacker - I love to scour the internet for new strategies and ideas - and then experiment to see which ideas really work. For the past 10 years, I have been helping entrepreneurs tame the tech overwhelm and create businesses that work for them. From coming up with basic strategy to untangling and simplifying your funnels, we’ve been there and done that. I am passionate about helping seasoned entrepreneurs with a passion create businesses to help them end up on the “right side” of the economy so they can develop the skills to always earn money without depending on employment.
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