Let’s get serious for a minute. Are you spending ALL your time on Facebook – but just not seeing any returns? Facebook is a great way to reach your audience. After all, according to Needham.com, 1.44 billion people are spending 20+ minutes a day liking, commenting, taking random “true personality” quizzes”. Your audience is likely there too!
But wait a second…
Facebook is a little different than many of the other communication channels you use. And that means a whole lot of marketers make the following three mistakes once they start engaging their marketing on social media.
Check it out – are you making these mistakes too?
Social media is, as the name suggests, an interactive social platform. So if you sit on your Page with a bullhorn and just blast out ads, your audience is going to be turned off in big way.
So what should you do instead?
Interact. Engage. Create dialogue (rather than monologues).
A good way to do this is to start posting content where you specifically ask your readers for feedback. For example:
“What’s your opinion on this idea? Let me know below…”
“How would you do this differently? Share your ideas below…”
“What is your favorite weight-loss trick? Leave a comment below…”
“Are you as mad about this as I am? Comment below…”
Here’s the problem with Facebook: they only show your content to a small part of your audience, unless you pay to boost your post. So if you’re relying on this platform to communicate with your entire audience, you’re going to be pretty disappointed.
The solution? Capture emails. Create a “sticky” post at the top of your Page that offers your audience something really desirable and valuable for free if they join your list. Check with your e-mail service (i.e. Active Campaign, Infusionsoft), You might even be able to create a tab on your page just to capture emails. Then you can market to them via email.
Here’s another common mistake…
Facebook is built in a way to make content easy to share with others. That’s the whole point of Facebook. But if you’re not creating share-worthy content, then you’re not going to get any traction.
If you want a good example of someone who has a rocking Facebook page and gets thousands of likes and shares with everything he posts, check out George Takei’s Page at: https://www.facebook.com/
He posts a ton of funny stuff. The vast majority of it isn’t even his own. But every time he posts something funny, it goes viral – and he gets even more fans.
His audience is super-engaged because he’s sharing stuff he knows they’ll love. So when he shares an affiliate link to Amazon or a link to one of his sites, you can bet this engaged audience clicks and buys like crazy.
So the point is, create content worth sharing. This might be something novel, something funny, something really useful, or even something controversial. This engages your audience, which gets your content in front of even more people (which sends more traffic your way).
Want more tips on how to create shaerable Facebook posts? Join Solo Biz Hacker. We are putting the finishing touches on an audio class that will show you how to create Facebook posts that are shared and get seen. The class will be released as next week’s solo biz hack. Grab it now.
My name is Meredith Eisenberg - the solo biz hacker - I love to scour the internet for new strategies and ideas - and then experiment to see which ideas really work. For the past 10 years, I have been helping entrepreneurs tame the tech overwhelm and create businesses that work for them. From coming up with basic strategy to untangling and simplifying your funnels, we’ve been there and done that. I am passionate about helping seasoned entrepreneurs with a passion create businesses to help them end up on the “right side” of the economy so they can develop the skills to always earn money without depending on employment.
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