Lately, I’ve been writing a lot. Not only have I increased the amount of emails I’m sending to Solo Biz Bite subscribers, I am writing twice as much content as I used to for my clients. I’ve been busy and really loving it.

A few people have asked me how I’m getting all this writing done, so I thought it was time for a short Q&A session.

Q: How do you find new topics to write about?

A: Lately, a lot of my inspiration has come from hanging out with you. I spend a little bit of time each day in Facebook groups reading and listening to people’s questions. It is amazing how much information you can find in groups about what people are thinking, where they are struggling, etc. I also use a website called http://buzzsumo.com. Even on the free plan, you can type in topics and get a general idea of what is popular and trending. Usually, I find the articles are missing “something”. I try to fill that in with my blog posts.

Q: How do you have time to write a daily e-mail?

A: I generally write my e-mails on Sunday nights. I find that once I get into the writing zone, it is easier to keep writing. Throughout the week, I post ideas for topics in a to-do list so when Sunday rolls around I’m all ready to go.

Q: What is the most important thing to include when writing an email or blog post?

A: A call to action (CTA). A CTA doesn’t have to be a direct sales link. All you need to do is have an action for people to take at the end of the post or email. That action could be buying your product (if the product is relevant to what the post is about, and including it is not too salesy). The key is to inspire your audience to take an action. By including a CTA, you can begin to tell whether or not your email sequence is
effective.

This week’s Solo Biz Hack is all about how to write less and get more love from Google. You can check it out here.