New Year’s is a bit like Christmas for Entrepreneurs. The old year is ending and a new year is starting full of possibilities. It is easy to set “all the goals” for your business. When I get into “kid in the candy store” planning mode… I like to rewatch this video from Jay Abraham about the only three ways you can grow your business.
In the video, Jay Abraham outlines the following three keys levers for business growth. They are the key to the funnels we build for our clients in Active Campaign.
Increase the number of clients, convert more new prospects into paying customers.
This is where most people focus their efforts though lead magnets, Facebook ads, and webinars. Unfortunately, this is also the most expensive part of the sales funnel and the riskiest. Yes, you need to be bringing people into your funnel, but you are leaving money on the table by not paying attention to the other two growth levers.
Increase the average transaction, get each client to buy more at each purchase.
Upsells can significantly increase your bottom line. Instead of just offering a class, you can offer extras ranging from checklists and trackers to bonus time with you. You can also increase your profits by strategically raising your prices.
We’ve helped several clients to increase their product launch profits both by adding purchases earlier in the funnel with inexpensive paid webinars and at the end of the funnel with strategic upsells.
Increase the frequency that the average client buys from you, get each customer to buy from you more often.
One of the easiest ways to make money in your business is to offer your customers additional opportunities to buy. For example, we had a client who sold olive oil. We added an email sequence that was sent to customers 2 months after their purchase (about when most people re-order) offering a discount on a new bottle. This sequence was very successful in increasing sales.
Would you like to see how this could work in your business? Contact us to schedule a brainstorming session today.
My name is Meredith Eisenberg - the solo biz hacker - I love to scour the internet for new strategies and ideas - and then experiment to see which ideas really work. For the past 10 years, I have been helping entrepreneurs tame the tech overwhelm and create businesses that work for them. From coming up with basic strategy to untangling and simplifying your funnels, we’ve been there and done that. I am passionate about helping seasoned entrepreneurs with a passion create businesses to help them end up on the “right side” of the economy so they can develop the skills to always earn money without depending on employment.
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