Did your webinar not make as many sales as you expected? Putting on a webinar is hard work… from promoting the webinar, to creating your sales page, and then all of the tech involved in actually presenting your topic.
It can feel a bit
Why You Don’t Make Sales On Your Webinar
When you put
“The good news is – the reason you are not selling on your webinar – is usually not because of the webinar itself.”
Three Ways People Leave Money on the Table with Webinars
People leave money on the table with webinars in three main ways. If you can plug these holes in your funnel – you are likely to see your webinar revenue go up.
- Not testing the technology – Even though webinar technology is better now that it has ever been before – technical snafus still happen. And, people are less patient than ever. Take a bit of time (especially when using a new system) to make sure that the registration/webinar attendance system works well so you don’t lose people who try to log in and can’t.
- Not sending an
- Have a
follow upcampaign – The biggest mistake I see rookie marketers making is ending their sales campaign with the webinar. Possibly they will send out a replay – but that is the end of the sequence. Seasoned marketers know that most of the sales are going to come from the follow up. The biggest day for sales is the last day of the promotion. Pick an “end date” (usually 3 to 7 days after the webinar), create some urgency, and then keep sending those emails.
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