Webinars: Are You Leaving Money on the Table?

Did your webinar not make as many sales as you expected? Putting on a webinar is hard work… from promoting the webinar, to creating your sales page, and then all of the tech involved in actually presenting your topic.

It can feel a bit soul-crushing, when you go through ALL that effort and not make as many sales as you expected to make… or any sales at all…

Why You Don’t Make Sales On Your Webinar

When you put effort into a webinar and you don’t make sales, you begin to think that there was something wrong with your presentation — or even worse with the product you’ve worked so hard to create. I’ve known clients to give up on webinars because of lack of success.

“The good news is – the reason you are not selling on your webinar – is usually not because of the webinar itself.”

Three Ways People Leave Money on the Table with Webinars

People leave money on the table with webinars in three main ways. If you can plug these holes in your funnel – you are likely to see your webinar revenue go up.

1. Not testing the technology – Even though webinar technology is better now that it has ever been before – technical snafus still happen. And, people are less patient than ever. Take a bit of time (especially when using a new system) to make sure that the registration/webinar attendance system works well so you don’t lose people who try to log in and can’t.
2. Not sending an email the day of the webinar – Marketing is a numbers game. The *one* thing that determines your success more than anything else is the number of people who attend the webinar. You can increase that number dramatically by sending emails both to people registered for the webinar AND people who still haven’t registered, a few hours before the event. People are busy and appreciate the reminder 🙂
3. Have a follow up campaign – The biggest mistake I see rookie marketers making is ending their sales campaign with the webinar. Possibly they will send out a replay – but that is the end of the sequence. Seasoned marketers know that most of the sales are going to come from the follow up. The biggest day for sales is the last day of the promotion. Pick an “end date” (usually 3 to 7 days after the webinar), create some urgency, and then keep sending those emails.

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