Every day there seems to be a new story of a startup gone big. A bright young coder has an idea, goes to an “incubator”, becomes a “unicorn”, and has a company worth $1 billion. That story has become the modern American Dream.
Of course, even in the startup world where there are plenty of investors and resources for emerging tech companies, your chances of becoming a unicorn are about 1.28%
Still, if you look at what the unicorns have in common, you’ll see that they are very focused on data and growth. This is called growth hacking. Even aspiring unicorn tech companies use the growth hacking framework to make data driven decisions to help them make more profit quickly.
The good news: you don’t have to be a tech start up to hack your business.
A hacker is someone who is more concerned with achieving an objective than following a prescribed process. In other words, hackers care more about what needs to get done than how it should get done. As a result, hackers often come up with innovative ways to get things done.
Solo Biz Hacking goes beyond just doing things “differently”, it focuses you on measuring the success of your experiments and doing what works. As a slow biz hacker you’ll know what’s working in your business and what isn’t. Because you’ll be tweaking based on data, your business will be growing.
Instead of spending hours each day wondering what to do next and wallowing in the what-if’s and overwhelmed with choices, you’ll be clear. And, clarity is the enemy of overwhelm. You don’t need to be a tech start up to make this happen. You just need to have a commitment to the three tenets of Solo Biz Hacking
Easy 3 Step Solo Business Hacking Process
The three steps to the solo business hacking process are:
- Do – simply get out there and try something. Don’t wait for it to be perfect. Ship.
- Measure – figure out what success would be for you. Is it number of sales? An increased open rate?
- Learn – take the lessons you’ve learned, tweak your process and start over.
Most solo business owners do not do these three things on a regular basis. They spend a lot of time learning and not doing. They don’t measure and don’t learn.
The most successful companies we’ve worked for take an idea and iterate until they get the results they want. After all, there are many possible ideas – but action is what gets you to growth.