Microwaving Your Market Research

Microwaving cooks food faster. My mother was actually afraid of microwaves, we didn’t get one until I was in college (which was 10 years after everyone else). Because nobody in my family was good at remembering to defrost food, we ended up eating a lot of meals very late – and subsisting on Swanson’s TV dinners.
Fast forward 25+ years, and I really don’t know how I would feed my family without a microwave. Being able to defrost and cook things quickly is really helpful.

Ever wish you could microwave your business? Do something to start making money faster? Getting your business off the ground can seem as slow as watching a chicken defrost, especially if you are in the beginning of your business.

Microwave Your Market Research

Today’s tip is going to seem a bit counterintuitive to you. That’s because it will take MORE time in the beginning, but it will get you faster results in the end.

Here’s the tip – you can microwave your market research by talking to people one on one (on the phone, in person) rather than relying completely on surveys.

In fact, having 12 ten to fifteen minute conversations can yield you as much data as days spend banging on our keyboard doing research.

3 Ways to To Get Live Market Research Data:

1. Talk to people about what you do. For those of us who are a bit more on the introvert side of things, this can be hard. But, you CAN elicit very helpful information from people in the course of everyday conversation. So, what is it that you do? XXXXX That’s really cool, what would you say your biggest obstacle is, etc?
2. Offer free strategy sessions to your list and on Facebook. Go to some groups and post that your coach (that’s me for the moment) challenged you to book XX number of sessions. Talk with the people, learn what their struggles are. If someone is an amazing fit, go ahead and make an offer, but your goal here really is to listen and absorb.
3. Take Classes/Join Groups. Most classes have Facebook groups that you can join. PM people who seem interesting (or who seem like ideal clients) and just schedule some time to talk with them. You’ll be amazed at what can come out of those conversations.

What are you waiting for? Start scheduling 🙂