One of my favorite TV shows is MythBusters. In each episode, two teams of nerdy stunt scientists create “experiments” to prove or disprove urban legends, things that happened in movies, etc.
I love to watch Adam, Jamie and the team as they creatively devise ways of testing their theories. Over the past 15 seasons, they have done over 2,500 experiments. The experiments generally have two parts.
The first part is trying to directly replicate the myth. Then, the team tweaks the experiment to make it work if it didn’t work the first time. Really good stuff.
What if you took a MythBusters approach to your marketing? If your inbox is like mine, it is full of new ideas and new tactics to try. And, often my eyes are bigger than my stomach when it comes to trying them all out. Sound familiar?
What if instead of just going after every single shiny object, you took some time to experiment and determine if the strategy would be a good fit? What if, instead of giving up when the strategy didn’t work at first, you tweak the experiment to make it work? What if, instead of carrying on after it is clear that the experiment failed, you moved on to the next thing.
It would be very powerful, wouldn’t it? Need help? I am doing some market research for the development of future Solo Biz Hacks and would love to talk with you about your idea (for a business, for a new project, for a new class). I can help line you up with the resources you need to test your idea out. I call it an Idea Spark session.
I also still have a few extra copies of Pat Flynn’s book “Will It Fly?” to give away to the next few people who schedule their idea spark session with me. Sign up here.