You’re Fired!

For those of you who have known me for a while… this story will probably surprise you.

I have a reputation for being very “nice and helpful”. One time, I had to be very mean to a client. It was for her own good though.

I fired her.

Sabrina (name changed to protect her privacy) hired me to “set her up” as a coach. I created her website, I wrote her e-mails, we set up a marketing plan. All good. Except, the very next week, she had a new idea… so we started over.

Two weeks later, she wasn’t making sales (she actually hadn’t made any offers), so we changed again, and again, and again. Finally, I had “set her up” 7 times, in 7 different niches.

Finally, I fired her. Yes, she paid me for doing and re-doing her platform, but she wasn’t getting results because she couldn’t sit still. (She thanked me later for firing her because it helped her to settle on something… which she still does to this day!).

I am not really the firing type, but I just couldn’t stand to see her waste her money (even if I was the beneficiary of her indecision).

Since then, I’ve honed my skills in helping people really “see” where their ideas can go. And, instead of just jumping in, we can model what the project will look like, and what (and how long), it will take to see success. I see my client’s ideas as sparks, I provide the tinder to make fire.

This weekend, I read Pat Flynn’s new book, “Will It Fly?”. It is all about making sure your idea is sound before you waste too much time and energy chasing an idea that was never meant to be. I liked the book so much I ordered 7 copies!

Do you have an idea for a business? For a new class, for a new e-book? I would love to talk with you about it. I am really good at providing resources (tinder) to help it catch fire. Talking to you will help me create the solo biz bites and solo biz hacks that are useful. To thank you for your time, I’ll send a copy of Pat Flynn’s book to the first 7 people who book a time to talk with me.

Here’s the link:

About the Author Meredith Eisenberg

My name is Meredith Eisenberg - the solo biz hacker - I love to scour the internet for new strategies and ideas - and then experiment to see which ideas really work. For the past 10 years, I have been helping entrepreneurs tame the tech overwhelm and create businesses that work for them. From coming up with basic strategy to untangling and simplifying your funnels, we’ve been there and done that. I am passionate about helping seasoned entrepreneurs with a passion create businesses to help them end up on the “right side” of the economy so they can develop the skills to always earn money without depending on employment.

follow me on: