Today, Tim Ewing is spotlighting Park Howell, an EMMY Award-Winning, Business Storytelling Coach Who Helps his clients excel through the leadership, sales & marketing stories they tell.

After running his ad agency, Park&Co, for twenty years, in 2016 he did what most would consider a wacky thing – he shuttered his shop and struck out on a new adventure to help leaders like you excel through the stories you tell.

Now he consults, teaches, coaches and speaks internationally, working with brand leadership and their marketers and sales teams to craft and tell endearingly authentic stories that sell. (Apparently, even H.R. taps his story sorcery!)

Our story matters, especially if you want to grow sales, attract and retain top talent, open more doors and close more deals. Park talks about the three proven story frameworks that he teaches.

Hear him walk Tim through telling the story about Solo Biz Hacker in realtime!  It provides a great example of how your story is constructed, especially in how you create story for a business context.

Park emphasizes the importance of writing your own story, because …if you don’t tell your story, everyone who matters to you will make one up about you. And you probably won’t like it.

If you would like to learn more about Park and his work, you can connect with him on LinkedIn, or check out his recent book called The Narrative Gem for Business that he co-wrote with his good friend, Doctor Ran Olson.