Why are you trying to compete with Oprah on LinkedIn?

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One of my clients shared today that her other coach told her to keep her LinkedIn headline very general – something close to “I help women transform into successful leaders”.  While that is a decent elevator pitch… it falls a bit flat on LinkedIn…

Here’s why… 

When you meet someone in person – you already have a connection – you are in the same room.  When you are connecting on LinkedIn – you need to stand out from ALL the millions of other people coaching women to transformation all over the world.  You are all of a sudden competing with Oprah… 

When you use your profile to call out *exactly* who serve and how – you eliminate Oprah as your direct competitor and make it much easier for people to connect with you.

The secret formula for an irresistible headline is pretty simple…

I help (my prospect) do (what is that you do ) so they can (benefit). 

Here’s an example from Jasper’s profile:

Helping old-school, non-techy solopreneurs simplify the technology needed to do business & find new clients online.

It’s pretty clear who he is trying to attract and how he can help them…

While the headline and photo are certainly the most important parts of your LinkedIn profile (they follow you everywhere you go), they are only part of the equation…

Over the past 8 years, Jasper and I have helped hundreds of entrepreneurs with their profiles… we both love helping solopreneurs to make a few quick tweaks that make a big difference for connection rates and network growth.

Want to see how your profile stacks up?  We’re doing a free workshop/critique session tomorrow – Wednesday, January 31 at 1pm Mountain time.   Sign up at https://solobizhacker.com/profile.


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