August 13

August 13, 2021

One thing we’ve learned in the last few years about customers is that if they’re not satisfied, they’ll find an alternative. This is especially true of anyone who deals in commodities. You may not think that your service or product is a commodity, but your customers might. If that’s the case, you have to find a way to stand out and one way to do that today is by providing stand out top-notch customer-centric customer service. 

To Create Raving Fans, You Need More

There is a lot of competition out there, and most people don’t have any loyalty to a company that they spend money on. They are loyal to people though, so if you can humanize yourself, you’ll go beyond customer retention toward fan making. 

Everyone is Looking for a Better Deal 

Life is expensive these days. Even people making good salaries cannot afford to pay for the basics due to high rent and medical insurance costs. Therefore, if two products are relatively the same, but the customer service is banging for one business and not the other, customers will choose the one who treats them well. There is no reason not to now.

Businesses Need Social Media Moments

When you provide outstanding customer service that wows them enough to talk about it on social media, it will go viral and provide the all-important social media moments for your business that gets attention and helps calm the fears of new customers. Some bricks and mortar businesses are setting up Social Media Corners just for picture taking. 

Differentiates You from the Competition

If you want to stand out from the competition, get your customers to take a picture of something you did for them that was nice and stood out. For example, is well known for providing amazing customer care if someone’s pet passes away or gets sick. These extra touches are appreciated, and it shows in how it’s shared. 

Your Customers Want an Experience to Talk About 

Most people today are all about having more experiences over stuff. If you can make the stuff you sell an experience for your customers, you’re going to blast past good customer service into greatness fast. 

For all these reasons, good customer service is not enough anymore. I’d like to say that everyone is out there providing amazing customer care and that’s why you must step up. Sadly, as you know, big corporations often don’t seem to care at all about their customers. Happily, this gives you as a small business owner a way to stand out and show that you can provide your customers with a truly special experience. 

About the author 

Meredith Eisenberg

Meredith Eisenberg - CoFounder and lead solo biz hacker - I love to scour the internet for new strategies and ideas - and then experiment to see which ideas really work. I am tech nerd when it comes to marketing!

For the past 15 years, I have been helping entrepreneurs tame the tech overwhelm and create businesses that works for them. From basic strategy to simplifying funnels, to building relationships, I’ve done it all.

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