Last week we talked about where we went wrong in our business, to the point where we literally had to pull the plug because it just wasn’t working. However, the lessons we learned from our 100 interviews in our Paycheck To Passion podcast were still valid as far as being able to help solopreneurs succeed. These lessons were that solopreneurs struggle with 3 things:
1) Not having a concrete plan (or path) to follow
2) Not having people around them who understand what they are going through or trying to achieve
3) Getting overwhelmed by trying to do everything there is to do in a business all by themselves, and thus not ending up doing the thing they went into business to do in the first place.
However, there was a fourth lesson we learned – and learned the hard way – just because you think you have a solution people will want, you need to test that assumption before going all the way down the long path of building it. It turns out that, although our solution to the above problems all solopreneurs face addressed each of the issues, the “fix” (in this case, Time Traders Club), wasn’t how solopreneurs operated – at least not enough of them. The problem was that the solution we came up with was too complicated for most solopreneurs to work.
The problem was that we were passionate about helping people make a living on their own terms, doing something they love to do, by reaching an audience online. Our ‘crime of passion’ was not doing the research to make sure the ‘how’ of what we were delivering was what was wanted.
However, those issues are still very relevant to a lot of solopreneurs out there. We still very much want to help solopreneurs overcome them, by giving them a concrete plan to follow; connecting them with other solopreneurs who understand the unique challenges they are going through; and to help them avoid getting overwhelmed by all that they have to do on a daily basis, by showing them there are other – better – ways to operate than by trying to do everything yourself.
So here’s what we are thinking.
We want to showcase how it can be done in a brand new story-based video podcast.
So many solopreneurs waste years of effort and thousands of dollars on doing the wrong things. As “Solo Biz Hackers” we want to hack passed that wasted effort and get people to the part where their business starts working for them. This is how we help people on a one-on-one basis in our coaching practice.
But we need your help.
We don’t want to make the same mistake as before and go into all the effort of building something only to find it is not what people need.
So this time we are asking first – doing the research – making sure what we offer is what you need.
Check your inbox on Thursday and I’ll go into more detail about our vision for the new podcast, and how you can help us make sure it is something you will want to see happen.
My name is Meredith Eisenberg - the solo biz hacker - I love to scour the internet for new strategies and ideas - and then experiment to see which ideas really work. For the past 10 years, I have been helping entrepreneurs tame the tech overwhelm and create businesses that work for them. From coming up with basic strategy to untangling and simplifying your funnels, we’ve been there and done that. I am passionate about helping seasoned entrepreneurs with a passion create businesses to help them end up on the “right side” of the economy so they can develop the skills to always earn money without depending on employment.
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