In our last post, Jasper wrote about why we decided to pivot our business away from Time Traders Club. It really came down to two things for us…
Time Traders Club (a time bank for entrepreneurs) sounded better in theory than it was in practice (we weren’t making money at it) and also we ended up becoming coaches in another program and didn’t have the time and energy to essentially start over and do what needed to be done to make Time Traders Club work.
It has been a few months since we made the decision to close down Time Traders Club, and I can now look at what happened with a bit more perspective. There were three reasons that Time Traders Club never took off…
The first one was that we didn’t properly test the idea. When we talked to people about TTC – they were really excited about the concept. We quickly grew our free membership to hundreds of people. There were two issues with that – the first was that we weren’t selective as to who could be in the group. Everyone who joined was great – but we had the wrong balance of people We attracted a lot of people who needed technical help – but few people who had the skills to truly help.
Plus, we were making things really, really complicated. Because we were trading “hours”, we needed a system that allowed people to find people whose skills matched plus track the hours. Because a virtual time bank is a NEW idea, there weren’t systems in place that did this well. We spend thousands of dollars on three different systems, none of them were easy to use for the members. Trades did not happen because they weren’t easy to do.
And, finally, because people joined the group for free help, they weren’t as willing to pay to be part of the group. We didn’t have enough paying members to keep the lights on and we needed to close our doors.
I’ve had plenty of time to reflect since then…. Plus coaching other business owners to success has helped me frame what happened to our business a bit better.
We still believe that knowing how to leverage your skills to make money online is one of the most important skills you can have right now. Being able to make money on your own gives you freedom to live the life you want. We want to help you do that.
And, combining what we learned from Time Traders Club and from coaching clients this past year, we THINK we’ve come up with a better way.
But, we need your help… because we don’t want to get it wrong again.
I’ll let you know what we have in mind next week.
My name is Meredith Eisenberg - the solo biz hacker - I love to scour the internet for new strategies and ideas - and then experiment to see which ideas really work. For the past 8 years, I’ve been helping clients overcome the overwhelm, stop spinning their wheels and create 6 figure and multiple 6 figure businesses based on their expertise. I love to learn and hold multiple online marketing certifications my most recent is the internationally recognized Online Marketing Manager certification.
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