Online Marketing is NOT for everyone.
Whew. I just said it. If you have known me for a while, you are probably really surprised to hear me say that! But, it’s true. I think a lot of people are using online marketing as a distraction from getting on with the real business of getting customers.
Yes, the fantasy is alluring isn’t it? You put up a squeeze page, people subscribe to your list and you have customers. All without leaving the house!
And, wouldn’t it be amazing if that were true. Sometimes the model does work. I would recommend having a basic website and a way for people to get into your e-mail list. A presence on social media is also very useful.
And, this is a big BUT…
You are spending too much time on online marketing and too little time getting out of the house and meeting people. I have a client with a big online business. She doesn’t have clients in her hometown. Still, most of her sales come from face to face speaking engagements and phone calls. People will buy inexpensive (under $500) products online, but selling anything more expensive that that takes a conversation.
And, if you are marketing to people who aren’t online, then you need to be spending time with your clients!
The other day we were masterminding with one of our community. She is an award-winning trainer who is well known in her local area. She could easily get five figure corporate consulting gigs. Instead of doing that, she is creating a $97 product. Most employees, won’t spend money on work training on their own time. Most companies are suspicious of $97 webinars. Most companies are *really* suspicious of anything that looks “homegrown”.
She would be much better off spending her making lunch dates and have conversations with people who could refer or hire her about what the big problems are that can be solved.
But, how do you know this if you are just starting out? Most of the coaches you’ll find online want you to teach you online marketing. But the outcome of that marketing is in the conversation that it generates – that’s where the sale is – and hence the money. Focus on the outcome.
Looking for n outcome? Feel free to request a no-obligation phone call and we’ll help decide which is the right plan for you! Schedule a chat with me here and we can explore your situation together.
My name is Meredith Eisenberg - the solo biz hacker - I love to scour the internet for new strategies and ideas - and then experiment to see which ideas really work. For the past 8 years, I’ve been helping clients overcome the overwhelm, stop spinning their wheels and create 6 figure and multiple 6 figure businesses based on their expertise. I love to learn and hold multiple online marketing certifications my most recent is the internationally recognized Online Marketing Manager certification.
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